Almost two thirds of people notice adverts on the inside of trains, according to an AdNews poll.
Off the back of yesterday’s news that the contract for interior advertising had been picked up by S&J Media Group, we asked whether ads on the inside of trains were getting people’s attention.
The question was prompted by the number of people that seem to have their noses glued to their mobile phones when travelling, especially commuters.
The results of the poll suggests that most people take a screen break. As of Thursday morning, 64% had stated that they notice in-carriage ads.
According to a ‘Neuroscience Commuter Study’ by research firm Hoop Group, 69% of commuters claim that they pay more attention to advertising in the rail environment than anywhere else.
Research from the same firm suggests that four out of five drivers notice billboards on main roads and motorways.