Global powerhouse Youku Tudou is the top ranked video streaming website in China with over 500 million monthly active users delivering over 900 million daily video views. More than half the users are accessing content via mobile and tablet devices.

Youku has partnered with Australian based media specialists, S&J Media Group to explore cooperative models for content creation and expand marketing awareness with key Australian advertisers on cross platform opportunities through premium advertising placements, production cooperation, and brand channel promotion and cross border online shopping.

Completed in late 2015 the first four part content local production titled ‘Travel with Food and Wine” focused on the world famous restaurants of Melbourne’s streets and alleyways have surpassed 20 million plays on the Youku platform.

In Australia there are nearly 600,000 unique visitors per month from Chinese speaking Australian residents who are consuming over 16 million video views per month.

“Chinese Australians represent the single largest minority in the country. Australian residents that identified themselves as having Chinese ancestry make up around 4% of Australia’s population”, says Deane Goodwill, CEO of S&J Media Group.

“Chinese Australians are among the most well educated groups in Australia and comprise a large percentage of Australia’s educated class. 80% of the audience is in the key 18-40 age group and Youku gives us the opportunity for Australian

Advertisers to directly target these consumers in their native language.”

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