Tradition out-of-home requires quick, punchy messages delivered in a matter of seconds. With average dwell times in excess of 23 minutes interior transit has a significantly longer dwell time allowing advertisers to elaborate their messaging and start a conversation with the commuter.
– Panels engage the commuter
– Amplify the messaging with additional formats
– Use QR codes, NFC and augmented reality to allow easy interaction through connected devices.
Free WiFi or the commuters own mobile devices allow a deeper level of engagement and convergence into digital elements of the advertiser’s campaign.